Conduct user research to identify user goals, frustrations, and pain points.
Define ↙
Analyze research findings to define user personas and create user journey maps that visualize ideal user experiences.
Ideate →
Develop creative solutions to address user needs identified in the first stage. Techniques include brainstorming, sketching, and design thinking workshops.
Prototype & Test ✓
Build low-fidelity prototypes to quickly test potential solutions with users and gather feedback